Naomi Campbell’s Fashion For Relief Haiti, a spectacular charity fashion show took centre
stage at the British Fashion Council’s official London Fashion Week show venue, Somerset
House, on the 18th February.

Really Creative Media were pleased to be involved and were tasked with supplying a live
webcast feed of the event as well as filming the catwalk action in full HD for PR and
Marketing.

We specified a two camera shoot to ensure wide and close up garment coverage. The live
output was streamed onto the web along with appropriate Fashion for Relief and sponsors
branding watermarks. Behind the scenes our webcast systems ensured a reliable service,
broadcasting to over 10,000 online spectators internationally. The webcast was available
directly on it’s own streaming channel. Sponsors and other charity affiliate organisations also
chose to use our embedded link feature and brand their own broadcast separately.

You can check out our short film right here in our blog.
Our editing team worked overnight to produce the first high definition film cut in our digital
studio. Our sponsor’s film was then ready for a morning press release. With marketing and
PR demanding quicker and quicker results we can offer overnight edit services for your event
or production.

Really Creative specialise in high profile event coverage, shooting carefully for specific PR
and Marketing requirements as well as live broadcast or relay. If you would be interested in a
similar service or have an idea you want to share just give us a call on 020 8133 8144
alternatively email mail@reallycreativemedia.co.uk.